SIPA's strategies and activities have focused on working towards the attainment of its broad objectives, and has focused on:
           • INVESTMENT PROMOTION (FDI)

In order to promote the creation of employment opportunities, SIPA promotes Swaziland as an "Investment Location of Choice" to Investment Markets abroad such as Taiwan, Malaysia, Mauritius, the Republic of South Africa, Europe, United States of America and the United Kingdom. In this process, investment opportunities in Swaziland are presented to companies in seminars in groups or to individual companies on "one-on-one" basis based on direct targeting of companies.

Over the past eighteen months, SIPA has made Investment Seminar Presentations to groups of potential investors in Taiwan, The Chinese Chamber of Commerce in Johannesburg and Newcastle (South Africa), The American Chamber of Commerce in South Africa, The Japanese External Trade Organisation in South Africa (JETRO), Berlin and Hamburg (Germany), Brussels, Paris, and Luxembourg. Direct investment marketing has been conducted in Taiwan and South Africa (Johannesburg, Durban, Newcastle and Pinetown). Some companies have made site visits to Swaziland to assess the investment opportunities. Companies who have been interested in joint-venture partners have been referred to the major Investment companies such as Tibiyo Taka Ngwane and the Swaziland Industrial Development Company (SIDC) as well as other smaller individual companies. Liaison with SIDC has also been maintained on the availability of ready-made factory shells.